A New Chapter. A New President.

Share This Content

Tom Wilson has joined Russell Herder, one of Minnesota’s oldest independent ad agencies, as an equity partner and President of the firm. With a career that has included Martin Williams, Campbell Mithun, Fallon, previously serving as a vice president at RH and most recently as President of Risdall Marketing Group, Tom brings a wealth of experience to Russell Herder.

“We’re thrilled to welcome him back,” said Carol Russell, agency CEO. “His vision and drive are an ideal fit with our dynamic team of professionals. This will allow Brian and me to focus even more time on serving our great portfolio of clients.”

Under his leadership, the firm expects to continue its record growth. Russell Herder was named agency of record to five new clients in its first quarter alone. Bringing his trademark enthusiasm to RH, Tom is helping manage agency business, secure additional talent, and expand capabilities and services.

Addressing the agency staff, Tom said, “I love working with people who actually make a difference. And that defines both the smart people who work here, and the clients we serve.”

Carol Russell will continue as CEO, and Brian Herder as the agency’s Executive Creative Director.

As a 33-year, 4As-accredited ad agency, Russell Herder has the distinction of also being a woman-owned corporation, focused on brands and issues concerned with human benefit and the greater good. RH is located in International Market Square, the largest design marketplace in the Upper Midwest.