RoyOMartin Names Russell Herder Agency of Record

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RoyOMartin, an industry leader in wood products, has named Russell Herder its agency of record. The agency is developing and implementing strategic communications initiatives that include website development and optimization, social media, media relations and other communications and engagement that fortifies and grows the RoyOMartin brand.

“We are very excited to add Russell Herder’s expertise to the mix as we continue to build our brands and take the RoyOMartin value proposition to our national market,” said Leigh Ann Purvis, marketing and corporate communications manager, RoyOMartin.

With more than 570,000 acres of Forest Stewardship Council®-certified forests under management – almost 200 trees for each resident of the company’s home state of Louisiana - RoyOMartin is a major player in the building products industry. Building professionals and architects look to this fifth-generation company to provide innovative and cost-effective solutions for today’s commercial and residential construction challenges. It has two plants in Louisiana and one under construction in Corrigan, Texas, due to open this fall.

The company also is a progressive employer. Its various employee recruitment, benefit, development and retention programs are benchmarks for other companies whose leadership considers its workforce its most valuable asset.

“We’re eager to leverage our strong building products background for the benefit of this great company,” said agency CEO Carol Russell. “RoyOMartin has so many good stories, and we’re well positioned to use our full arsenal of tools to tell them in a compelling, persuasive way.”

About RoyOMartin
Martco L.L.C., known by its trade name RoyOMartin, is one of a group of vertically integrated companies owned by the Martin family focused on land, timber and mineral resources, with special emphasis on sustainable forests and forest-product manufacturing businesses. The RoyOMartin name honors the business pioneer and Martin family patriarch, Roy O. Martin Sr., who began with a small sawmill in Alexandria, Louisiana, in 1923, and soon thereafter began acquiring timberland. For more information, visit

About Russell Herder
Founded in 1984, Russell Herder is a full-service, woman-owned, 4As-accredited agency with headquarters in Minneapolis. Its recently acquired status as a benefit corporation underscores its commitment to both doing well and doing good – not only through financial success but by achieving legally defined goals that include acting to make a positive impact on society, the agency’s employees, the environment and on specific causes the agency cares about.