Russell Herder Bolsters Team with Hiring of Three Industry Veterans

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Michael Gottsacker is a marketing-driven professional with extensive B2B and B2C experience. He has worked in marketing and public relations for nearly three decades and holds an MBA in marketing management. Michael has extensive agency and client-side experience, with successes in driving sales and gaining millions of media impressions.

Laura Smith has experience in strategic public relations, advocacy, social media and crisis communication management. Her background includes leading communication efforts for political and nonprofit organizations. Laura also has a deep understanding of public affairs and policy, and has worked in nearly all levels of government. Her past work spans serving as Deputy Press Secretary in the Wisconsin Governor’s office, the Wisconsin State Assembly Minority Leader and caucus, and public affairs consulting to political campaigns and nonprofit groups.

Sam O’Byrne has joined RH as Digital Strategist. His experience includes a track record of building successful websites, mobile and digital marketing campaigns. He is certified in Google Analytics and AdWords, and is skilled at SEO/SEM strategies, website design and HTML/CSS.