Know the Dangers, a public service initiative designed to increase awareness about synthetic drugs, earned Russell Herder and their client, the Minnesota Department of Human Services, Best Marketing Campaign honors in the national 2015 eHealthcare Leadership Awards. Healthcare organizations representing a broad industry spectrum received recognition for outstanding websites and digital communications at a special presentation in Orlando, FL, during the Nineteenth Annual Healthcare Internet Conference.
Winners of the 2015 eHealthcare Leadership Awards were selected from nearly 1,000 entries. A total of 113 individuals familiar with healthcare and the Internet judged the entries.
“This is an incredibly exciting time in healthcare marketing and ehealth, a fact clearly reflected in this year’s award entries,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Major improvements have occurred in website design, service content, and operational support. Video, audio, and other rich media forms are now playing a significant role in engaging current and potential customers. In addition, an increasing number of sites are optimized for mobile, in recognition that most people now access the Internet with their phones and tablets.”
Gothberg notes that social media has become an important communication and business-focused vehicle and a key complement to other marketing activities.
“A significant number of organizations are running marketing campaigns that aggressively integrate websites and other digital communications with traditional media,” Gothberg adds. “These initiatives are showing strong results.”
Winners of platinum, gold, silver, and distinction awards represented 16 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 15 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Healthcare Content, Best Interactive, Best Care/Disease Management, Best Annual or Special Report, Best Patient Safety Communications, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.
Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence.
To view project work and information about synthetic drugs, visit KnowtheDangers.com/now and the corresponding social media pages on Facebook, Instagram, Twitter and YouTube.