Digital Marketing


The Web quickly evolved from a one-way communication vehicle into a multi-channel tour de force. Now, it’s a digital world, filled with competing voices, where getting noticed means talking with your audience, not at them. Our mission is simple: to engage your market with relevance and value. Every touch point must strengthen your relationships and reinforce brand credibility. Whether your organization is large or small, and wherever you are in the process of integrating the customer voice into your business, our services will:



Define

Define your opportunities for digital engagement

Gather

Ensure you have a social listening process that will gather insights, uncover opportunities and pinpoint emerging challenges

Deploy

Create and deploy dynamic market engagement programs – from social media to paid advertising – that integrate with your offline strategies, and deliver measurable results

Manage

Manage analytics that demonstrate value against your business objectives



Our Core Services


Web Development
Initial client contact often starts on a website, microsite or landing page. But if people can’t find you, or the information they need, what’s the point? A solid digital marketing strategy starts with a full assessment of your digital presence – what’s working, what’s not. From responsive design (assuring your site will work on any mobile device) to user experience testing, we’ll evaluate the design, architecture, and content, and formulate a plan to increase visibility and efficacy.
Analytics
Unique visits. Bounce rate. Facebook fan growth. Online mentions. What do these metrics mean, and more importantly, are they really helping you achieve your business objectives? Our team of certified analytics professionals provides strategic guidance and context, transforming raw data into actionable business insights that speak to your brand’s goals and help you maximize campaign ROI.
Search Marketing
The ability to reach your audience has become increasingly more complex – especially in the digital environment. Within business-to-business and consumer sectors, your success in finding and being found relies on search engines. That’s where we come in. As one a Google Adwords Certified Partner, we deliver accountable, effective strategies to ensure maximum search engine visibility for your organization.
Campaign Management
Proper campaign architecture. Account optimization. Detailed coding. There’s a lot to consider when building robust search marketing campaigns. Our extensive experience constructing and maintaining SEO and PPC programs means you can spend more time on your expertise – tending to your business.
Needs Assessment
Anyone can buy eyeballs. We buy qualified prospects. We’ll work with you to determine your brand’s unique goals and objectives. From there, we’ll identify the ideal platforms and craft sophisticated search strategies, ensuring your business pipeline keeps flowing.
Accountability
We thrive on metrics – because if revenues aren’t increasing, everybody loses. Whether you’re after lead generation, online sales, brand awareness or cause support, we establish the terms for success and continually fine-tune your campaign to deliver results. We don’t “set it and forget it.” We monitor search engine technologies as they evolve, leveraging new opportunities. Together, we build competitive search marketing advantages that out-perform your competitors.