Russell Herder | Public Relations
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Public Relations Social Media

Whether you’re a startup or a Fortune 500 powerhouse, every brand has a story to tell. Drawing upon our local, regional and national networks, we’ll connect with high-visibility media and influential bloggers to bring it to life.


Capitalizing on social media is also no longer optional – it’s mandatory, having moved beyond applications and platforms to policies, protocols and community building. Social has fundamentally changed the way we communicate by becoming an integral part of a solid public relations strategy.


From new product launches to customer and opinion research, B-to-B public relations entails depth and nuance, all of which feeds your bottom line. It’s a broad umbrella, incorporating social media platforms, strategic event planning, trade show visibility – all working to get the most from your investment. Corporate brand building defines your place in the market, while influencer outreach allows your strongest advocates to carry your message.


Engaging consumers means developing a media outreach strategy that targets the desired demographic. From sponsorships and partnership development to loyalty communications, we work with our clients to engage in meaningful consumer relationships. Online, it means targeting brand influencers and community building. This includes mobile marketing and social platforms designed to intersect through such tangible opportunities as partnership alliances and street media.


Your reputation is your most valuable asset. And when adverse events occur, a solid public relations and social strategy are essential. A rapid-response action plan, situational message framing and management, media training for key personnel, and online/offline monitoring all play a role.


Workplace satisfaction is vital to any organization, which makes relevant engagement a must.


Cause-related communications is nuanced, encompassing community relations, fundraising campaigns, media engagement and brand messaging. Without a clear and sustained voice, organizations quickly lose focus, making deep public relations and social strategies essential to perception and societal impact.


How can we tell your story?