Apr 28
Attribution modeling allows marketers the ability to learn what channels website visitors interacted with prior to completing a conversion. But simply configuring a tool, such as Google Analytics Multi-Channel Funnels, only solves half your problem. Even when you know all the channels involved in the conversion cycle, how do you properly assign credit?
Apr 24
Let's face it - "I know half of my marketing dollars are wasted, I just don't know which half" is no longer accepted the way it used to be. Boardrooms are demanding to know exactly what gains were produced as a result of their online marketing investment. If you need to calculate the economic value of your digital marketing initiatives, where do you begin?
Apr 15
According to a recent survey conducted by Ad Age of nearly 600 marketers, content marketing is now consuming 12 percent of marketers' budgets - a figure that is projected to grow in the coming year as 55 percent of marketers report their content-marketing budgets are expected to increase.
Mar 20
We all have know that one person who isn't very good at e-mail. The type of person who repeatedly forwards us chain letters or those messages that implore us to not purchase gas on a specific day. But if there are people who are bad at e-mail, logically, that means there are people who are really good at it. And take it from me, there are most definitely some people who are good at e-mail.
Mar 7
For many years, tactics such such as stuffing pages with unrelated keywords, buying links and designing dedicated websites for search engine spiders proved highly effective at drawing search engine traffic. Increasingly, however, marketers are likely to find “catfishing” Google to be an untenable long-term strategy.
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