May 21
Google+ was expected to be the search giant's breakthrough initiative that finally dislodged Facebook from social networking supremacy. Two years later, however, Google+ has barely made a dent in Mark Zuckerberg's empire. Although it has failed to achieve mass adoption, Google+ still deserves a place in your marketing portfolio - just not for the reasons you'd typically expect.
May 14
All businesses must deal with the headaches that result from backtracking due to inefficient communication.You just do what you can to ensure that those "oops" moments are identified earlier when the costs to rectify them are more manageable. It happens. But it happens a lot in the healthcare industry.
May 10
Mobile devices represent an exciting new frontier in patient care. Smartphone apps help promote healthy behaviors and provide more ready access to medical information. Unlike many aspects of care, however, the mobile health industry is largely untamed and regulated. But that's about to change.
Apr 28
Attribution modeling allows marketers the ability to learn what channels website visitors interacted with prior to completing a conversion. But simply configuring a tool, such as Google Analytics Multi-Channel Funnels, only solves half your problem. Even when you know all the channels involved in the conversion cycle, how do you properly assign credit?
Apr 24
Let's face it - "I know half of my marketing dollars are wasted, I just don't know which half" is no longer accepted the way it used to be. Boardrooms are demanding to know exactly what gains were produced as a result of their online marketing investment. If you need to calculate the economic value of your digital marketing initiatives, where do you begin?
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