Redefining the Super Bowl

Redefining the Super Bowl

This Sunday, millions and millions of people will gather to watch some of the greatest three hours of television that occurs all year. They will cheer and cry, throw high-fives, play drinking games, eat lots of food and fixate their eyes on the epic culmination of individuals who have earned their way to compete with […]

Moving Into a New Year

Moving Into a New Year

So it’s 2015. The celebrations came and went, cheers rang out, bubbly was popped, we threw some glitter and poof! Russell Herder is now in a new office space. For anyone who has ever experienced a location change in their company, you know this is EXACTLY how it goes. Just close your eyes, a bit […]

Some milestones matter

Some milestones matter

Belonging. It’s something we all strive for. Whether it is volunteering at the food shelf on Saturday mornings, contributing to a faith community, escaping to that Friday night happy hour you’ve had with the same old friends, or being the one to organize your extended family for Thanksgiving every year, hungering to be part of […]

Strategy Does Win.

Strategy <i>Does</i> Win.

“Ask About Aspirin,” an initiative that encourages men and women of highest risk to consider low dose aspirin as a preventative measure, recently received its sixth major honor for creative and strategic success. The public awareness effort was just awarded Judges Choice in the premier CardioVascular Advertising Awards by Marketing Healthcare Today magazine. Of course, […]

Russell Herder Recognized for Compulsive Gambling Awareness Efforts

by Heather Hejna, Client Services Russell Herder, a Minneapolis advertising agency has been recognized for its work with the Minnesota Department of Human Services Problem Gambling Program. Founder and CEO of Russell Herder, Carol Russell is featured in an article from the Northstar Alliance that outlines the compulsive gambling landscape in Minnesota. Russell notes that […]

Russell Herder Earns Top Honors for Best Health Campaign in the Country

by Liz Mortek – Public Relations Director Minneapolis, MN – Minneapolis marketing agency, Russell Herder and the University of Minnesota Lillehei Heart Institute received top honors for the Best Health Campaign from Ragan’s 2013 Health Care PR and Marketing Awards. The “Ask About Aspirin” campaign was a pilot initiative designed to educate consumers in Hibbing, Minn. about the benefits of taking low-dose aspirin […]

Academic Medical Centers: Facing a World of Change

by Brian Herder – Executive Creative Director Today’s academic medical centers (AMC) face myriad financial, organizational and market issues, whose convergence poses an existential dilemma. To find evidence of this is hardly difficult – one needs only to read today’s headlines. Financial: According to the Association of American Medical Colleges (AAMC), it is anticipated that once […]

Minnesota’s problem gambling website receives national award

by Neil James – Digital Strategist, a website sponsored by the Minnesota Department of Human Services to provide information and resources to people facing a compulsive gambling issue, received the National Council on Problem Gambling’s award for Best Problem Gambling-Related Website. “We appreciate recognition for this website. It is a critical resource for connecting […]

What We’ve Got Here is Failure to Communicate, and it’s Costing Hospitals $8.3B Annually

By Neil James – Digital Strategist “Oh…that’s what you meant.” All businesses must deal with the headaches that result from backtracking due to poor, bottlenecked or inefficient communication. You just do what you can to ensure that those “oops” moments are identified earlier when the costs to rectify them are more manageable. It happens. But it happens a […]

Mobile Health Apps and Government Regulation: What You Need to Know

by Neil James – Digital Strategist Mobile devices represent an exciting new frontier in patient care. Smartphone apps, such as Parrish Medical Center’s exciting HealthBridge app, help promote healthy behaviors and provide more ready access to medical information. Unlike many aspects of care, however, the mobile health industry is relatively untamed and unregulated. But that’s […]