by Liz Mortek – Public Relations Director
Minneapolis, MN – Minneapolis marketing agency, Russell Herder and the University of Minnesota Lillehei Heart Institute received top honors for the Best Health Campaign from Ragan’s 2013 Health Care PR and Marketing Awards. The “Ask About Aspirin” campaign was a pilot initiative designed to educate consumers in Hibbing, Minn. about the benefits of taking low-dose aspirin to prevent heart attacks and strokes.
Ragan’s Health Care Awards is a national contest celebrating advancements in health care marketing and innovation. The annual competition, which attracts hundreds of entries from around the world, honors marketing and public relations practitioners in the medical and healthcare sectors.
The goals of the campaign were to increase awareness of the risks and warning signs of cardiovascular disease, and to urge residents to ask their physicians if taking a daily aspirin to help prevent cardiovascular disease was right for them. The campaign, which incorporated a website, public relations, social media, text messaging, outdoor advertising, and TV, radio, print, and online ads, also promoted the issue to physicians and health care providers.
For more information, visit the campaign’s website here.
GetGamblingHelp.com, a website sponsored by the Minnesota Department of Human Services to provide information and resources to people facing a compulsive gambling issue, received the National Council on Problem Gambling’s award for Best Problem Gambling-Related Website.
“We appreciate recognition for this website. It is a critical resource for connecting thousands of Minnesotans with the support and treatment they need when they or their loved ones begin to have problems because of gambling,” said Human Services Commissioner Lucinda Jesson.
The site was developed in partnership with Russell Herder, and was funded by DHS with proceeds from the Minnesota Lottery to increase awareness of problem gambling and available resources. Resources include problem gambling treatment available free of charge to qualified Minnesota residents. DHS also sponsors the problem gambling helpline, 1-800-333-HOPE.
The National Council on Problem Gambling is the national advocate for programs and services to assist problem gamblers and their families. Its mission is to increase public awareness of pathological gambling, ensure the widespread availability of treatment for problem gamblers and their families, and to encourage research and programs for prevention and education. The award was presented at the organization’s 27th annual national conference.
The Minnesota Autism Center hired RH to help them tell their unique and inspiring story.
RH was recently tapped to produce strategic and creative work for a joint initiative of the Association of American Medical Colleges and the National Board of Medical Examiners, as well as the University of Minnesota Lillehei Heart Institute and the Minnesota Department of Human Services.