When we first met Security Life, our mission was to raise awareness of their affordable, flexible dental insurance. As they transitioned to become Live Very Well, we were tasked with bringing clients and prospects along in the process.
We initially developed video and infographic assets for Security life, for use across social media channels. As Live Very Well, we launched a Facebook promotion to spotlight community “Do-Gooders” – the unsung heroes who help others live well. Participants submitted photos of others caught in the act of caring, and a cash award was made at the end of the promotion.