Compulsive gambling is a brutal addiction that takes down people of every description. The state of Minnesota asked us to develop messaging to increase issue awareness, and let those affected know help is available.
After a phase of intensive research, we partnered with those in successful recovery to tell their stories – reminding those struggling with the issue how good life can be again. Messaging was strategically deployed on billboards, gas pump toppers and across multiple social media platforms.

There Is Hope