DigitalMarketing

 

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The Web has evolved from a one-way communication vehicle into a multi-way, multi-channel, market engagement tour de force. We have truly become a digital society – one filled with competing voices where getting noticed means talking with your audience not at them. Our mission is simple: to engage your market with relevancy and value. Every touch point must strengthen your relationships and reinforce brand credibility. Whether your company is large or small, and wherever you are in the process of integrating the customer voice into your business, our services are designed to:

  • Define your opportunities for digital engagement
  • Ensure you have a social listening process that will gather insights, uncover opportunities and pinpoint emerging challenges
  • Create and deploy dynamic market engagement programs – from social media to paid advertising – that integrate with your offline strategies, and
  • Manage analytics that demonstrate value against your business objectives

Web Destination Assessment and Development
The first point of contact with those you want to reach is often your website, microsite or landing page. But if they can’t find you, or if the information they want is not readily available, what’s the point? A solid digital marketing strategy starts with a full assessment of your digital presence – what’s working, what’s not. We evaluate the design, architecture and content, and formulate a plan to increase visibility and message relevancy.

Analytics
Unique visits. Bounce rate. Facebook fan growth. Online mentions. What do these metrics mean, and more importantly, are they really helping you achieve your business objectives? Our team of certified analytics professionals provide strategic guidance and context, transforming raw data into actionable business insights that speak to your brand’s goals and help you maximize campaign ROI.

Search Marketing
The ability to reach your audience has become increasingly more complex – especially in the digital environment. Within business-to-business and consumer sectors, your success in finding and being found relies on search engines. That’s where we come in.

As one of the region’s few Google Adwords Certified Partners, we deliver accountable, effective strategies to ensure maximum search engine visibility for your organization.
How?

Needs Assessment
Anybody can buy eyeballs. We buy qualified prospects. We’ll work with you to ascertain your brand’s unique goals and objectives. From these, we’ll identify the ideal platforms and craft sophisticated search strategies that ensure your business pipeline stays flowing.

Campaign Management
Proper campaign architecture. Account optimization. Detailed coding. There’s a lot to consider when building robust search marketing campaigns. Our extensive experience constructing and maintaining SEO and PPC programs means you can spend more time on your expertise – tending to your business.

Accountability
We don’t shrink from the spotlight. We clamor for it, because if revenues aren’t increasing, everybody loses. Whether you’re after lead generation, online sales, brand awareness or cause support, we establish the metrics for success and continually fine-tune your campaign to deliver results. We don’t “set it and forget it.” We monitor search engine technologies as they evolve and leverage new opportunities. Together, we build competitive search marketing advantages that out flank your competition.

 

Market Research  |  Creative Development  |  Digital Marketing  |  Public Relations  |  Social Media Strategy Definition and Planning