As an innovative and dynamic insurance company, Security Life is determined to offer a full portfolio of outstanding products – in this case, affordable, flexible dental insurance. But it’s not about sales, it’s about conversations – we asked people about their habits, their thoughts on dental care and dental insurance. The results are impactful, entertaining info graphics, deployed across social media. The conversation included that most basic human response – a smile. A photo contest was launched on Facebook, drawing myriad pictures of smiles, capturing countless memories, fan data, and surging awareness of Security Life.