The Pivio System - Russell Herder
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The Pivio® system is a lifelong learning and career planning tool created by the Association of American Medical Colleges (AAMC) and the National Board of Medical Examiners (NBME). Though it represents a new standard of documentation for medical students, residents and physicians, before this service could be launched, it needed a name.

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We undertook a comprehensive approach to name development, including concepting, logo development and creative testing. The new identity has since been successfully deployed online and in print advertising.

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All about results? So are we.