Associations - Russell Herder
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Strategic Marketing for Associations

Sustaining a thriving association or nonprofit is a challenge – one for which we’re uniquely qualified. From growing membership to increasing engagement and elevating brand position, we’ve helped premier organizations across the U.S. achieve and exceed their goals.


Gain new members

Because your future depends upon member acquisition, we focus upon growth strategies that build your bottom line.

Increase engagement

Meeting the needs and expectations of your membership requires careful, timely listening – with creative solutions that will engage the full spectrum of needs and interests.

Decrease churn

Satisfaction is the foundation of member retention. When numbers are in decline, it’s essential to understand your opportunities for delivering value, and where to invest to achieve maximum returns.


Our strengths include:

Targeted online recruitment campaigns

Member satisfaction and assessment

New revenue exploration

Social media engagement and community building

Newsletters and collateral

Lapsed member targeting and engagement



Grow your membership.


Right or wrong, events can cement member perceptions of value, driving association revenue, or depleting precious budgets. While the right venue can generate excitement and participation, careful strategic planning is a must.


We’ll make sure you:

Achieve and exceed attendance goals

Ensure significant – and targeted – visibility during events

Extend reach far beyond those in attendance

Our strengths include:

Event branding and promotion

Registration-building campaigns

Strategic fundraising and industry partner cultivation

Social media pre-event, live-streaming and onsite blitzing

High impact brand and awards videos / presentations

Entertainment and décor planning

Results-driven media relations outreach



Enhance your events.

Brand Building

We know brands – how they are built and maintained to compete. Your association’s brand should position you as a category leader, setting the pace for potential competitors.


We can help you:

Increase service awareness

Grow reach

Identify new revenue opportunities


Our strengths include:

Strategic positioning

Team and board brand camps

Strategic website analysis and realignment

Innovative public relations and social media outreach

Success dashboard development



Build your brand.

Thought Leadership

Does your industry look to you for insights and opinions? Do media outlets rely on your perspectives? Establishing your credentials as a thought leader is an imperative facet of a comprehensive strategy.


Together, we’ll make sure you:

Increase service awareness

Become the voice of your industry

Serve as a “go-to” resource for members, stakeholders and media

We generate:

High impact research-as-news


Influencer / blogger identification and engagement

National and industry media visibility



Establish thought leadership.