Brand Planning / Research
Focus groups and in-depth interviews with customers/clients/patients, prospects, employees and executives.
Qualitative research at the start of a website build – as well as when initial concepts are in place – is critical to developing a successful online presence. User experience also extends to product, service or destination interactions. Any customer/client facing contact should be analyzed and strategized.
Quantitative surveys with customers/clients/patients, prospects, employees.
Qualitative in the field purchasing behavior, cultural community and demographic lifestyle insights.
Documentation of a brand’s customer journey to fully understand the awareness, consideration and post-buy experience with a brand, and opportunities for optimal engagement.
Qualitative and quantitative research to determine brand awareness, value perceptions and opportunity assessment.
Specialized strategic planning and research to conceptualize, test and build customer retention, loyalty and engagement programs.