Brand Planning / Research

The heart of a successful strategy is precise market knowledge.

That’s why our custom research delivers the meaningful, actionable insights you need to make critical decisions. Designing, managing and executing qualitative or quantitative research studies is our specialty, helping you identify emerging challenges and untapped opportunities. Together, we’ll identify how, where and when to move your organization forward with evidence-based success.

Qualitative Research and Creative Testing

Focus groups and in-depth interviews with customers/clients/patients, prospects, employees and executives.

User Experience

Qualitative research at the start of a website build – as well as when initial concepts are in place – is critical to developing a successful online presence. User experience also extends to product, service or destination interactions. Any customer/client facing contact should be analyzed and strategized.

Voice-of-the-Customer Studies

Quantitative surveys with customers/clients/patients, prospects, employees.

Ethnographic Research

Qualitative in the field purchasing behavior, cultural community and demographic lifestyle insights.

Customer Journey Mapping

Documentation of a brand’s customer journey to fully understand the awareness, consideration and post-buy experience with a brand, and opportunities for optimal engagement.

Brand Equity Assessments

Qualitative and quantitative research to determine brand awareness, value perceptions and opportunity assessment.

Loyalty Program Ideation

Specialized strategic planning and research to conceptualize, test and build customer retention, loyalty and engagement programs.

See what else we have to offer.

Creative

Content / Social Media

Digital

Public Relations