Celebrating The Power of the Printed Word: Part 11
Celebrating The Power of the Printed Word: Part 11.

Here’s the eleventh of 12 ads from the 1982 “Power of the Printed Word” ad campaign by International Paper Company. I’m offering the series as an inspiration to your staff, co-workers – and you – to communicate more effectively and understand the benefits of doing so – not just at work but in life.


Eleventh in the series:  “How to use a library” by James A. Michener

“Come on inside, we’ve got everything you need.

There’s plenty to do, or you can just sit and read.

This book explains how to make paper planes.

This contour map can show you mountain range terrains.

Jules Verne, H.G. Wells, and Ray Bradbury

You can take ’em home so you don’t have to read ’em in a hurry.

Having fun isn’t hard when you’ve got a library card.”

– Michael Yarmush

If you haven’t been to a library in 20 years – or ever – there’s a lot more going on there than most people realize. Sure, a lot of what you can find you also can find on the internet, but there are important things you can’t: Interaction, camaraderie, input, advice – and the list goes on. There are book clubs, trainings for any number of things, readings for the kids and – perhaps surprising – there’s access to things you can’t get on the internet; e.g., complete versions of reports you’d normally have to pay for online.

And then there’s the adventure of the Dewey Decimal System. Dr. Melvil Dewey (1851-1931) was an efficiency nut who came up the system for filing books that’s still used throughout the world. (Interestingly, Dewey, through his “American Metric Bureau,” also advocated passionately for the metric system. You can get my thoughts on that topic here.)

Of course, a lot of what Michener says in this “How to” post is antiquated, but, perhaps like doing research at the library, you can find nuggets if you look for them. I’ll leave the digging to you.

Pull quote: “Some of the brightest and best informed men and women in America are the librarians who specialize in providing reference help.”