Celebrating The Power of the Printed Word: Part 3
Celebrating The Power of the Printed Word: Part 3.
Here’s the third of 12 ads from the 1982 “Power of the Printed Word” ad campaign by International Paper Company. I’m offering the series as an inspiration to your staff, co-workers – and you – to communicate more effectively and understand the benefits of doing so – not just at work but in life.


Third in the series:  “How to read a newspaper” by Walter Cronkite

“Advocacy journalism” is rampant these days. Nothing wrong with that, as long as people know the news they’re getting is slanted to a particular point of view. Unfortunately, some news outlets obfuscate their interest in advancing a particular agenda. Readers read, listeners listen and watchers watch at their own peril.

Walter Cronkite, still held in high regard as “the most trusted man in America,” does a beautiful job here describing a journalist’s obligations to his or her readers. But perhaps more important, he identifies the reader’s obligations whenever s/he picks up the morning paper or goes online for news.

Pull quote: “News people have a responsibility. And so do you. Ours is to report the news fairly, accurately, completely. Yours is to keep yourself informed every day.”