Celebrating The Power of the Printed Word: Part 9
Celebrating The Power of the Printed Word: Part 9.

Here’s the ninth of 12 ads from the 1982 “Power of the Printed Word” ad campaign by International Paper Company. I’m offering the series as an inspiration to your staff, co-workers – and you – to communicate more effectively and understand the benefits of doing so – not just at work but in life.


Ninth in the series:  “How to enjoy poetry” by James Dickey

“Off the jump and into the air.

He’s nuts!

I’d never dare!”

I was hopeful my little rhyme, The Ski Jumper, was in some way a legitimate form of poetry. A haiku? Nope: That’s “an unrhymed verse form of Japanese origin having three lines containing usually five, seven, and five syllables, respectively. I struck out on limerick, too: That’s “a light or humorous verse form of five chiefly anapestic verses of which lines 1, 2, and 5 are of three feet and lines 3 and 4 are of two feet with a rhyme scheme of aabba.”

I wonder, though, whether poetry is something by which to be inspired rather than something to be encumbered by rules. I’m not sure where James Dickey, acclaimed poet and the author of this “How to” post, would land on the question, but he says if you’re willing, poetry can establish connections between things in ways you’ve never noticed before, and you’ll see the world from a deeper perspective.

Perhaps, but does any of this matter in the business context in which I’m presenting it? Maybe the rules don’t, but can it be a bad thing to aspire to write business communications that rouse a broader perception that might in turn reveal new possibilities?

Pull quote: “Words and things, words and actions, words and feelings, go together, and they can go together in a thousand different ways.”