Russell Herder is pleased to welcome a new professional to its growing team: Alix Hines, Brand Planner.
As brand planner, Alix provides key insights about target markets and effective and targeted communication strategies. She is responsible for aggregating information that is used to craft messaging and shape campaigns, ensuring all facets of client efforts are aligned. In addition, Alix monitors each campaign as it progresses and identifies opportunities to evolve and engage with target audiences. Her role is integral to establishing an authentic brand identity and a message that resonates.
Alix comes to Russell Herder with five years of digital and video journalism experience, maintaining a comprehensive background in communications and research. In her most recent role as a science writer and social media specialist for the National Oceanic and Atmospheric Administration, she wrote about weather satellites that gather data for daily forecasts. Before that, Alix worked as a multimedia journalist and web producer, where she found creative ways to cover everything from science to politics.
Brand planning is a key role at Russell Herder that furthers our commitment to providing clients with dedicated service, responsive communication and the highest quality work. Please feel free to contact us with any questions or to learn more about our newest hires.