The Lillehie Heart Institute, the University of Minnesota and Russell Herder was received 2018 Cardiovascular Advertising Awards (CVAA) for outstanding advertising and healthcare marketing in the cardiac and vascular sectors for Special Video Production and Social Media Campaign.
Russell Herder works to further the Ask About Aspirin initiative, promoting the appropriate use of low dose aspirin to lower the number of first heart attacks and strokes in the state of Minnesota. The collaboration has helped to raise awareness about cardiovascular health and spread insightful knowledge that improves lives in Minnesota.
Both entries in the CVA Awards were reviewed and judged by a panel of health marketing experts. The complete list of 2018 Cardiovascular Advertising Awards Winners is available at the CVAA’s website.