Research

The heart of a successful strategy is precise market knowledge. That’s why our custom research delivers the meaningful, actionable insights you need to make critical decisions. Designing, managing and executing qualitative or quantitative research studies is our specialty, helping you identify emerging challenges and untapped opportunities. Together, we’ll identify how, where and when to move your organization forward with evidence-based success.

Core Services

Qualitative Research and Creative Testing

Focus groups and in-depth interviews with customers/clients/patients, prospects, employees and executives

Voice-of-the-Customer Studies

Quantitative online and telephone surveys with customers/clients/patients, prospects, employees

Ethnographic Research

Qualitative in the field purchasing behavior, cultural community and demographic lifestyle insights

Customer Journey Mapping

Documentation of a brand’s customer journey to fully understand the awareness, consideration and post-buy experience with a brand, and opportunities for optimal engagement

Online Conversation Monitoring

Social media and online news content tracking and analysis

Brand Equity Assessments

Qualitative and quantitative research to determine brand awareness, value perceptions and opportunity assessment

Loyalty Program Ideation

Specialized strategic planning and research to conceptualize, test and build customer retention, loyalty and engagement programs

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