As one of the nation’s leading providers of online medical training, Healthcare Academy is trusted by long-term and post-acute care organizations. Its innovative tools are designed to help care providers dramatically improve their quality and regulatory compliance. We partnered with them to develop a more streamlined identity that reflected their role as a premier professional education resource.
After carefully developing a refreshed logo and stand-alone icons, we created a graphics system that was deployed throughout their online platforms, printed materials and tradeshow displays. A distinctive color palette was generated to support discrete branding of proprietary product lines within the parent brand, as well as informing videos and other training and promotional assets.