Attracting and converting new clients for a law firm takes time and hard work. Some of the most effective strategies, however, can be the easiest to achieve. Start by asking yourself these questions . . .
Is your law firm’s website mobile-friendly?
Seven in 10 (69%) people who are looking for a law firm use both a smartphone and a PC for research. (Google Legal Services Study) It’s critical to make sure your information is being displayed not only when but how prospects and clients want to receive it.
What you can do: Get a professional analysis of your site’s mobile-friendliness. With Google boosting mobile search rankings for websites that are mobile-friendly, it’s essential. Once you identify the degree to which there are issues, you can improve the user experience, improve time on site and establish a greater advantage over your competition.
Are you maximizing the experience of your legal team?
Nearly nine in 10 (88%) people seeking a law firm consider an attorney’s reputation one of the top two hiring factors. (FindLaw Ratings and Reviews Survey)
What you can do: Identify your expert talent and optimize their exposure via the media as expert commentators. Reporters want to know when and who to call when the need arises. Be their go-to resource!
Are you ranking high enough in local law firm searches?
More than nine in 10 (96%) people seeking legal advice use a search engine. (Google Consumer Survey) And most would prefer a local resource.
What you can do: Assess your search engine rankings and, if needed, optimize your website with rich keywords to draw the best possible traffic and prospects.
Are you proactively getting in front of the right prospects – precisely when and where they’re looking for a resource?
If not, it’s essential – 24/7. Consider this. Well over half (62%) of legal searches are non-branded (i.e., generic: “Minneapolis real estate attorney”). (FindLaw U.S. Consumer Legal Needs Survey) Even if your firm’s name is familiar, people may not know all of your skill sets and, instead, search for capabilities. Secondly, keep in mind that three in four prospects visit a law firm’s website to act, not simply to explore future options. (Google Legal Services Study)
What you can do: Strategically plan and launch an aggressive online ad campaign that promotes your strengths, experience and differentiators. Such outreach is highly measurable to ensure you can continually refine and get results.
