Law Firms

Proven experience. Strategic expertise.

Russell Herder offers law firms specialized services to fully leverage their growth potential. With a blend of strategic initiatives and hard metrics, we partner with our clients to position them as category leaders.

To thrive in such a competitive profession, it’s essential to differentiate, establish value and drive revenue against targeted goals. To that end, our team has worked for some of the largest firms in the country, as well as with up-and-coming small firms and solo practitioners.

From comprehensive agency-of-record relationships to project-based work, we deliver innovative thinking, responsive communication and exemplary client service.

law firm marketing minneapolis mn

Service strengths:

Brand awareness growth

Search engine optimization

Website design updating

Digital advertising

Email outreach

Social media

Content marketing

Creative development


Media relations

Crisis communication

Market research

Attorney bios and practice promotion

Awards and recognitions

Attracting and converting new clients for a law firm takes time and hard work. Some of the most effective strategies, however, can be the easiest to achieve. Start by asking yourself these questions . . .

Is your law firm’s website mobile-friendly?

Seven in 10 (69%) people who are looking for a law firm use both a smartphone and a PC for research. (Google Legal Services Study) It’s critical to make sure your information is being displayed not only when but how prospects and clients want to receive it.

What you can do: Get a professional analysis of your site’s mobile-friendliness. With Google boosting mobile search rankings for websites that are mobile-friendly, it’s essential. Once you identify the degree to which there are issues, you can improve the user experience, improve time on site and establish a greater advantage over your competition.

Are you maximizing the experience of your legal team?

Nearly nine in 10 (88%) people seeking a law firm consider an attorney’s reputation one of the top two hiring factors. (FindLaw Ratings and Reviews Survey)

What you can do: Identify your expert talent and optimize their exposure via the media as expert commentators. Reporters want to know when and who to call when the need arises. Be their go-to resource!

Are you ranking high enough in local law firm searches?

More than nine in 10 (96%) people seeking legal advice use a search engine. (Google Consumer Survey) And most would prefer a local resource.

What you can do: Assess your search engine rankings and, if needed, optimize your website with rich keywords to draw the best possible traffic and prospects.

Are you proactively getting in front of the right prospects – precisely when and where they’re looking for a resource?

If not, it’s essential – 24/7. Consider this. Well over half (62%) of legal searches are non-branded (i.e., generic: “Minneapolis real estate attorney”). (FindLaw U.S. Consumer Legal Needs Survey) Even if your firm’s name is familiar, people may not know all of your skill sets and, instead, search for capabilities. Secondly, keep in mind that three in four prospects visit a law firm’s website to act, not simply to explore future options. (Google Legal Services Study)

What you can do: Strategically plan and launch an aggressive online ad campaign that promotes your strengths, experience and differentiators. Such outreach is highly measurable to ensure you can continually refine and get results.

All of this is crucial activity yet can represent a significant distraction from the practice of law. You’ll achieve your goals most quickly with a partner who has deep experience marketing law firms and who can cost-effectively hit the ground running. This is what we do. Every day.

What sets us apart

Russell Herder understands the competitive nature of legal marketing, helping firms effectively tell their stories and connect with the right audience, drive new revenue, and improve awareness through a strategic blend of traditional and emerging channels. For nearly 35 years, we have specialized in helping clients achieve measurable, impactful results through strategy, research, public relations, creative and digital solutions. We’re also an internationally accredited Benefit Corporation – one of only 19 in Minnesota – and recently named as one of the “Best for the World” in governance.