35 years.
Changing hearts.
Bottom lines.

A unique internationally-certified B Corp ad agency.

At Russell Herder, we firmly believe that why and how you succeed is just as important as your bottom line. Every day, we make a difference for our clients as well as making an impact on the world we live in. We work parallel with 2,544 internationally-certified B Corporations across the globe.

Let’s talk.

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Who we’ve
helped recently.

State of Minnesota: Opioids

State of Minnesota: Synthetics


Odyssey Resorts

American Society of Interior Designers

Health Dimensions Group

Get to know us
even better.

The names on the door.

As the name implies, our original founders, Carol Russell and Brian Herder still guide the day-to-day operation of the agency, driven by the belief that a strong business can be a force for good, benefiting its clients, employees and the world. Over the years, much has changed (and don’t even ask about their hairstyles). Looking ahead, technology will continue to open new doors, reinventing the ways we connect. For our entire team, that means opportunities to shake up categories, with tools and techniques that deliver vital results for clients.

Carol Russell
Partner, Chief Executive Officer

A founding partner of Russell Herder. Develops and guides growth strategies across the spectrum for brands in the healthcare, hospitality, building products and professional services industries, among others. Holds a master’s degree in Communications Management and is a graduate of the University of Minnesota Executive Program, Carlson School of Management.

Specialized Expertise: Research and strategic planning, brand launch and revitalization, digital initiatives, public relations. Highly experienced in purpose-driven marketing – ideation, messaging, revenue optimization.

Representative Client Experience: State of Minnesota, Genmar Marine, Association of American Medical Colleges, OneOme, National Board of Medical Examiners, University of Minnesota, American Society of Interior Designers.

Email Carol

Brian Herder
Partner, Chief Creative Officer

Russell Herder’s other founding partner. Leads the creative team, developing nuanced, impactful work across virtually all client sectors. Under his guidance, the agency has received national and international recognition for creative excellence, with myriad accolades ranging from Hamburg’s World Media Festival to the 4As O’Toole Award.

Specialized Expertise: Development and execution of strategic, multi-platform campaigns. Successful co-creation partnerships within organizations and cultural communities to create authentic, uniquely resonant messaging.

Representative Client Experience: State of Minnesota, University of Minnesota, Taiyo International, Marvin Windows, Blandin Foundation, Association of American Medical Colleges, RoyOMartin, Anderson Engineering, Odyssey Resorts, TCF Bank, Foundation for Cancer Care in Tanzania.

Email Brian

What we can
do for you.


Unique visits. Bounce rate. Referrals. What do these metrics mean, and more importantly, are they really helping you achieve your business objectives? Our team of certified analytics professionals provide strategic guidance and context, transforming raw data into actionable business insights that speak to your brand’s goals and help you maximize campaign ROI.

Brand Planning

With a sound strategy and clear, measurable plan, you can accomplish nearly anything. Through meticulous research and an intimate knowledge of your brand and audience, our expert strategists and brand planners uncover actionable insights and turn them into powerful differentiators.


With competing messages and shortened attention spans, it takes compelling content just to join the conversation. Inspiring, informative, hilarious or heartbreaking – it needs to stir the soul. Or stir the pot. Digital. Video. Print. Social. Experiential. No matter the medium, we can bring your message to life.


As master storytellers, our creative group develops breakthrough ideas to engage audiences and build brand relationships. We develop authentic, meaningful messaging that matters through inspired thinking and collaboration to give your brand what it needs to cut through the clutter.

Digital Services

It’s a digital world, filled with competing voices, where getting noticed means talking with your audience, not at them. From website development, search engine optimization, campaign management, trackable metrics and more, our team will ensure that every digital touchpoint strengthens brand relationships and reinforces credibility.

Media Strategy

What is a good media strategist worth? Every penny. Today’s media mix is a perpetually changing blend of options and metrics, designed to address exacting needs and concerns. We cover the full spectrum of media strategy, from hard analytics to savvy negotiation and placement. All to make sure you’re engaging exactly who you want, on their terms – and yours.

Public Relations

Your reputation is your greatest possession. When it’s strong, anything is possible. But that takes thoughtful planning. What are your end goals? Is there a crisis plan in place? Smart PR gives you an opportunity to communicate effectively with all of your stakeholders and prospects – and our seasoned PR team makes it easy.

Social Media

Make no mistake, social media is a discipline. One that rewards those willing to commit. Whether your focus is businesses or consumers, a carefully planned strategy with compelling content is the path to meaningful relationships. It’s how we help our clients to connect, offer value and rise above competition, in its many forms.

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learn more?