Brand Planning and Research Solutions
The heart of a successful strategy is precise market knowledge. That’s why our custom research delivers the meaningful, actionable intelligence you need to make critical decisions.
Designing, managing and executing qualitative or quantitative research studies is our specialty, helping you identify emerging challenges and untapped opportunities.
Together, we’ll identify how, where and when to move your organization forward
with research-driven insights that provide a clear and effective strategic blueprint.
Quick turn insights when time matters
Messaging development and creative testing
Opportunity and issue identification
Public affairs outreach
Crisis situation insight
Need insights quickly? When time matters, we’ll get you what you need.
Virtual and In-Person Focus Groups
Focus groups and in-depth interviews with your internal and external audiences. Don’t have a participant recruitment list? We’ll create one. Need it done virtually? We’re doing it all the time.
Phone And Online Surveys
In-depth field research to determine awareness, satisfaction, value perceptions, competitive threats and opportunity assessment.
Social media and influencer outreach to gain feedback, insights and alignment.
Audience research at the start of a website build – as well as when initial concepts are in place – is critical to developing a successful online presence. User experience also extends to product, service or destination interactions. Any customer/client facing contact should be analyzed and strategized.
Customer Journey Mapping
Exploration of a brand’s customer journey to fully understand the awareness, consideration and post-buy experience as well as opportunities for optimizing engagement.
Loyalty Program Ideation
Specialized strategic planning and research to conceptualize, test and build customer retention, loyalty and engagement programs.