Brand Planning and Research Solutions

Strategic insights delivering critical marketing answers.

The heart of a successful strategy is precise market knowledge. That’s why our custom research delivers the meaningful, actionable intelligence you need to make critical decisions. Designing, managing and executing qualitative or quantitative research studies is our specialty, helping you identify emerging challenges and untapped opportunities.

Together, we’ll identify how, where and when to move your organization forward

with research-driven insights that provide a clear and effective strategic blueprint.

For nearly four decades, our team has crafted unique and effective marketing plans through extensive brand research and planning:

  • Quick turn insights when time matters

  • Messaging development and creative testing

  • Opportunity and issue identification

  • Public affairs outreach

  • Campaign cocreation

  • Crisis situation insight

REPUTATIONS THAT HAVE TAKEN YEARS TO DEVELOP CAN BE DESTROYED IN AN INSTANT.

The most powerful strategy is to create a culture of risk management built upon actionable intelligence, real time analysis and quick action.

How?

Flash Polls

Need insights quickly? When time matters, we’ll get you what you need.

Virtual and In-Person Focus Groups

Focus groups and in-depth interviews with your internal and external audiences. Don’t have a participant recruitment list? We’ll create one. Need it done virtually? We’re doing it all the time.

Phone And Online Surveys

In-depth field research to determine awareness, satisfaction, value perceptions, competitive threats and opportunity assessment.

Community Engagement

Social media and influencer outreach to gain feedback, insights and alignment.

User Experience

Audience research at the start of a website build – as well as when initial concepts are in place – is critical to developing a successful online presence. User experience also extends to product, service or destination interactions. Any customer/client facing contact should be analyzed and strategized.

Customer Journey Mapping

Exploration of a brand’s customer journey to fully understand the awareness, consideration and post-buy experience as well as opportunities for optimizing engagement.

Loyalty Program Ideation

Specialized strategic planning and research to conceptualize, test and build customer retention, loyalty and engagement programs.

CONTACT US

Ready to do a deep dive on your brand?

Our team is ready to help.

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