STRATEGY | MEDIA RELATIONS | TURNKEY PROGRAMS | PHOTOGRAPHY | CRISIS COMMUNICATIONS | BRAND MESSAGING | PRESENTATIONS AND EVENTS
Whether you’re a startup medical technology company or a Fortune 500 powerhouse, every brand has a story waiting to be told. And we find a way to make it happen. From leveraging relationships with influential bloggers or reaching out to high visibility media with relevant news, we call upon our local, regional and national network to build your brand.
From new product launches to customer and opinion research, B-to-B public relations entails depth and nuance, all of which feeds your bottom line. It’s a broad umbrella, incorporating social media platforms, strategic event planning, trade show visibility – all working to get the most from your investment. Corporate brand building defines your place in the market, while influencer outreach allows your strongest advocates to carry your message.
Engaging consumers means developing media outreach that’s relevant to their lives. From sponsorships and partnership development to loyalty communications, we work with our clients to engage in meaningful consumer relationships. Online, it means targeting brand influencers, and deploying powerful tactical efforts, including mobile marketing and social platforms designed to intersect with tangible opportunities, such as partnership alliances and street media.
Crisis and critical issues management
An organization’s reputation is a key facet of overall value. This makes a solid public relations strategy essential, from corporate events and milestones, such as mergers and acquisition, to organizational issues affecting public perception. These all require an action plan. This includes situation message framing and management, media training for key personnel, and rapid online/offline deployment.
Workplace satisfaction is vital to any organization, which makes engagement research a must. The information qualitative and quantitative research yields must inform issue management, from print to online and video assets. It also demands social media communication training, to establish a meaningful, active presence on social platforms.
Cause-related communications are at least as nuanced as consumer messaging, encompassing community relations, capital campaigns, media engagement, or foundation messaging and outreach. Without a clear and sustained voice, organizations quickly lose focus, making a deep public relations strategy essential to perception and societal impact.