Brand Planning & Research

Brand Planning & Research

The heart of a successful strategy is precise market knowledge.

That’s why our custom research delivers the meaningful, actionable insights you need to make critical decisions. Designing, managing and executing qualitative or quantitative research studies is our specialty, helping you identify emerging challenges and untapped opportunities.

Together, we’ll identify how to move your organization forward with evidence-based success.

Qualitative Research and Creative Testing
Focus groups and in–depth interviews with customers/clients, prospects, employees, and executives. This is where real insight begins.
User Experience

Qualitative research is critical to developing a successful online presence, at the start of a website build, and once the initial concepts are in place. User experience also extends to product, service or destination interactions. Any customer/client-facing contact should be analyzed for opportunities to improve or optimize.

Ethnographic Research
Qualitative in-the-field behaviors and preferences, cultural community engagement and understanding, and demographic lifestyle insights.
Customer Journey Mapping

Documentation of an individual’s experience journey to fully understand the awareness, consideration and post–experience with a brand or message, as well as opportunities for optimal engagement.

Brand Equity Assessments
Qualitative and quantitative research, thoroughly executed to determine brand awareness, value perceptions and opportunity assessment.
Loyalty Program Ideation

Specialized strategic planning and research to conceptualize, test and build high-value customer retention, loyalty and engagement programs.

See Our Other Services

Social Media
Creative & Content
Digital Marketing
Public Relations