Having over 30 years of experience, we’ve done it all, with an emphasis on making the world a better place. From healthcare to community banking, our clients tend to specialize in improving people’s lives. It’s a focus that’s given us extraordinary depth in a select group of vital and rewarding areas.


Sustaining a thriving association or nonprofit is a challenge – one for which we’re uniquely qualified. From growing membership to increasing engagement and elevating brand position, we’ve helped premier organizations across the U.S. achieve and exceed their goals.

Built Environment

Strong brands are the sum of strategic vision, the result of myriad moving parts. In the built environment, this means recognizing opportunities and collaborating with seasoned partners. It's why we're here, and eager to work for you.

Healthcare and Medical

From med tech to international associations or regional health systems, we love complexity – and understand the challenges faced by healthcare professionals. Our work breaks through, with clear, impactful messaging. Whether in print, broadcast or online, when you need to reach beyond tropes and cliches, we’ll deliver intelligent ideas that resonate with your target audience.


There are few things as personal as one’s finances – it’s a category built upon reliance and trust. Not unlike the relationships we enjoy with our clients. Does your brand position you as a category leader? Does it set the pace for your competitors? With an incisive, thorough plan, it can.


For 30 years, we’ve had a passion for exceptional places. In that time, Russell Herder has helped countless destinations, lodging properties and hospitality-related organizations discover their essence, setting them apart with unique offerings designed to deliver measurable, bottom-line results.