Careers

Work That Matters.

Russell Herder is a collaborative, strategic ad agency providing market research, digital marketing, creative development, social media and public relations excellence to our clients regionally and nationally. One of a very few internationally certified B Corporations® in Minnesota, we attract highly skilled talent seeking the opportunity to make meaningful contributions that change lives. Everyday. Our clients include innovative organizations in the health and human services, governmental, finance, manufacturing and nonprofit spaces, among others.

Submit applications to careers@russellherder.com

Current Openings:

Search Engine Marketing Specialist

What we’re looking for:

A motivated digital marketer with a deep grasp of digital campaign execution, including online advertising, analytics and analysis, and conversion rate optimization. You are a seasoned collaborator, able to identify meaningful trends and opportunities to advance client strategies. You have experience managing paid search, display and social advertising budgets and are committed to delivering exceptional insights and outcomes. Of equal importance is your understanding of fast-paced environments and the knowledge that campaign execution must be targeted, analytical, strategic and measured on the cutting edge of digital marketing. You must also be ready to make a difference within a dynamic, close knit team.

Responsibilities and Duties

  • Collaborate with agency project teams to execute online marketing campaigns.
  • Provide research, campaign setup and ongoing campaign optimization for AdWords Search/Display and Facebook campaigns for a variety of clients in a wide mix of industries.
  • Provide analysis to improve the layout and conversion rate for campaign landing pages.  A/B test headlines, images, layout and copy as necessary to improve conversion rate.
  • Set up necessary tags in Google Tag Manager and tack meaningful conversions in Google Analytics.
  • Provide and research digital and social metrics and reporting across multiple channels and clients.
  • Keep fully informed of emerging digital trends and practices.
  • New keyword development and testing.
  • Measurement of results and reporting.
  • Comprehensive management of assigned paid search tactics.
  • Take ownership of projects by managing the day-to-day operations of assigned initiatives
  • Work closely with other subject matter experts within core digital channels including social media, email marketing, SEO, creative and content.
  • Able to work in a multi-disciplinary, collaborative environment.

Qualifications

  • Two or more years of search engine marketing experience.
  • Google AdWords and Analytics certified.
  • Strong experience with Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, Facebook Ad Manager and other social channel advertising dashboards.
  • Ability to clearly articulate a point of view around paid search topics industry trends and ways to leverage them against client and agency objectives.
  • Experience in planning and placing ads across search, social media, display, and programmatic.
  • Proven experience in conversion rate optimization and landing page best practices.
  • Experience creating and optimizing tags in Google Tag Manager to track key business metrics.
  • Ability to create accounts and manage existing accounts in Google Search Console.
  • Collect and share best digital practices.
  • Digital interactive account planning, with proven hands-on experience and expertise.
  • Strong analytical and planning skills.
  • Ability to translate client goals into actionable plans.
  • Demonstrate measurable value to the client through the digital plan implementation.
  • Strong research skills and ability to translate research to a solid, accessible presentation.
  • Strong interpersonal, verbal and written skills.
  • Proven ability to develop well-written documents and presentations.
  • Strong stills in Microsoft Office, including Word, PowerPoint and Excel.
  • Basic understanding of search engine optimization and email automation highly desirable.

Job Type: Full-time

Who We Are

Russell Herder is a collaborative, strategic agency providing market research, digital marketing, creative development, social media and public relations excellence to our clients. One of only a few internationally certified B Corporations® in Minnesota, we attract highly skilled talent by offering the opportunity to make meaningful contributions that change lives. Our clients include innovative organizations in the finance, healthcare, built environment and nonprofit spaces. Send resume, cover letter, salary requirement and writing samples.

Equal Opportunity Employer

Russell Herder is an Equal Opportunity Employer and does not discriminate in our hiring or employment practices. All qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, disability, sex or any other characteristic protected by State or Federal law.