Careers

Work That Matters.

Russell Herder is a collaborative, strategic ad agency providing market research, digital marketing, creative development, social media and public relations excellence to our clients regionally and nationally. One of a very few internationally certified B Corporations® in Minnesota, we attract highly skilled talent seeking the opportunity to make meaningful contributions that change lives. Everyday. Our clients include innovative organizations in the health and human services, governmental, finance, manufacturing and nonprofit spaces, among others.

Submit applications to careers@russellherder.com

Current Openings:

Digital Marketing Coordinator

What we’re looking for:

A motivated digital marketer with a passion for all aspects of digital campaign execution, including online advertising, analytics and analysis, and conversion rate optimization. You have experience with paid ad campaigns, and a mind for problem solving and troubleshooting. You can provide research, campaign setup and ongoing campaign optimization for Google Ads Search/Display, Facebook/Instagram ads, LinkedIn Ads, Snapchat ads, and Microsoft Ads campaigns for a variety of clients in a wide mix of industries. You must also be ready to make a difference within a dynamic, close-knit team.

Responsibilities and Duties

  • Collaborate with agency project teams to execute online marketing campaigns.
  • A/B test headlines, images, layout and copy as necessary to improve conversion rate.
  • Set up necessary tags in Google Tag Manager and tack events in Google in order to measure conversions in Google Ads.
  • Provide digital metrics and reporting across multiple channels and clients.
  • Keep fully informed of emerging digital trends and practices.
  • New keyword development and testing.
  • Measurement of results and reporting.
  • Comprehensive management of assigned paid search tactics.
  • Able to work in a multi-disciplinary, collaborative environment.
  • Must be able to work in Minneapolis office 4 days a week

Qualifications

  • 4-year degree in marketing, computer science, business analytics or other related field preferred.
  • Experience with managing client ad budgets, including adjusting ad spend across multiple channels.
  • Two or more years of experience in Google AdWords, paid Facebook and Google Analytics.
  • Google AdWords and Analytics certifications preferred.
  • Understanding of Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, Facebook Ad Manager and other advertising channels.
  • Strong analytical and planning skills.
  • Ability to translate client goals into actionable plans.
  • Demonstrate measurable value to the client through the digital plan implementation.
  • Demonstrate ability to work in a team environment, yet be independently productive.
  • Strong research skills and ability to translate research to a solid, accessible presentation.
  • Strong interpersonal, verbal and written skills.
  • Proven ability to develop well-written documents and presentations.
  • Strong stills in Microsoft Office, especially Excel.
  • Basic understanding of search engine optimization and email programs highly desirable.
  • Basic understanding of HTML, CSS and WordPress or other popular CMSs.
  • Basic understanding of E-commerce

Who We Are

Russell Herder is a collaborative, strategic, AAAA agency located in Minneapolis, providing market research, digital marketing, creative development, social media and public relations excellence to our regional and national clients. One of only 20 internationally certified B Corporations® in Minnesota, we attract highly skilled talent by offering the opportunity to make meaningful contributions that change lives. Our clients include innovative organizations in the finance, healthcare, built environment and nonprofit spaces. Send resume, cover letter, salary requirements.

Job Type:

Full-time

Apply on LinkedIn