Sustaining a thriving association or nonprofit is a challenge – one that Russell Herder is uniquely qualified to undertake. From growing membership to increasing engagement and elevating brand position, we’ve helped premier organizations across the U.S. achieve and exceed their goals.
Together, we’ll help you:
Because your future depends upon member acquisition, we focus on growth strategies that build your bottom line.
Meeting the needs and expectations of your membership requires careful, timely listening – with creative solutions that will engage the full spectrum of needs and interests.
Satisfaction is the foundation of member retention. When numbers are in decline, it’s essential to understand your opportunities for delivering value, and where to invest to achieve maximum returns.
We know brands – how they are built and maintained to compete. Your association’s brand should position you as a category leader, setting the pace for potential competitors.
Increase service awareness
Grow reach
Identify new revenue opportunities
Strategic brand positioning and awareness growth
Team and board brand camps
Website analysis and realignment
Innovative media relations
Social media outreach and engagement
Search engine optimization
Digital and offline advertising
Email campaigns
Content marketing
Creative development
Market research
Success dashboard development
Strategically executed, events can cement member perceptions of value, driving association revenue, or depleting precious budgets. While the right venue can generate excitement and participation, careful, creative planning is a must.
Event branding and promotion
Registration-building campaigns
Strategic fundraising and industry partner cultivation
High impact brand and awards videos/presentations
Entertainment and decor planning
Results-driven media relations outreach
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