Strategic Marketing for Associations

Sustaining a thriving association or nonprofit is a challenge – one that Russell Herder is uniquely qualified to undertake. From growing membership to increasing engagement and elevating brand position, we’ve helped premier organizations across the U.S. achieve and exceed their goals.

Together, we’ll help you:

Gain New Members

Because your future depends upon member acquisition, we focus on growth strategies that build your bottom line.


Meeting the needs and expectations of your membership requires careful, timely listening – with creative solutions that will engage the full spectrum of needs and interests.

Decrease Churn

Satisfaction is the foundation of member retention. When numbers are in decline, it’s essential to understand your opportunities for delivering value, and where to invest to achieve maximum returns.

Brand Building

We know brands – how they are built and maintained to compete. Your association’s brand should position you as a category leader, setting the pace for potential competitors.

We’ll help you…

Increase service awareness

Grow reach

Identify new revenue opportunities

Service strengths:

Strategic brand positioning and awareness growth

Team and board brand camps

Website analysis and realignment

Innovative media relations

Social media outreach and engagement

Search engine optimization

Digital and offline advertising

Email campaigns

Content marketing

Creative development

Market research

Success dashboard development


Strategically executed, events can cement member perceptions of value, driving association revenue, or depleting precious budgets. While the right venue can generate excitement and participation, careful, creative planning is a must.

Service strengths:

Event branding and promotion

Registration-building campaigns

Strategic fundraising and industry partner cultivation

High impact brand and awards videos/presentations

Entertainment and decor planning

Results-driven media relations outreach