It’s fashionable to post high-minded Corporate Responsibility Statements, but we actually live it. As a B Corp, social responsibility is woven into our fabric. We lead by example, and others have taken notice. As an example, Twin Cities Business named us a “Leader in Giving” for our philanthropic efforts.
Carol is a founding partner and the CEO of Russell Herder, and recently named one of Minneapolis/St. Paul Business Journal’s Top Women in Business. As a visionary leader, she guides the firm’s strategic practice and has dedicated her career to developing and guiding strategic initiatives for NGO, government, and corporate entities across the United States. Highly inquisitive and intensely productive, Carol sets the pace for our firm, driving projects to new territory for expansive reach and profound impact. She holds a journalism degree, a master’s in communications management, and is a graduate of the University of Minnesota Executive Program, Carlson School of Management.
As an agency principal with more than 40 years of innovative creative work within vertical and horizontal markets, Brian has a deep understanding of what it takes to produce ideas that engage and endure. Working in fields as diverse as healthcare, construction, destinations, marine and professional services, he’s helped major brands expand and diversify through savvy strategic positioning. Brian believes the best work is grounded in personal truths, and has led cocreation within numerous cultural communities, working with local artists and influencers to create issue messaging that is uniquely relevant to individuals, their family, friends and neighbors. Being a former professional illustrator, he spends his free time painting, drawing or writing novels.
As a creative department lead with degrees from the University of Wisconsin-Madison and Miami Ad School, Daniel’s keen eye for opportunities and ability to capture the big picture consistently bring client visions to life. Whether developing creative messaging, running a video production, or orchestrating a strategic rebranding, Daniel fixes upon the final objective and how best to achieve it. His demonstrated expertise in taking venerable brands to the next level means recognizing what’s most valuable, and skillfully incorporating that understanding into his work.
An experienced interviewer with background in healthcare, law, real estate and education, Patrick develops powerful story ideas that raise brand awareness and build strong reputations. With a deep commitment to representing clients in the most authentic and positive light, Patrick skillfully uses a full suite of communication tools on deadline and within budget to maximize audience reach. He previously worked as a communications specialist for the Minnesota House of Representatives and for one of the 500 largest law firms in the U.S. He is a former reporter and editor at a variety of publications and holds a bachelor’s degree from Drake University.
A consummate storyteller and relationship builder, with the innate ability to translate complex ideas into comprehensive stories and communications, she aligns and connects people, projects, and processes to inspire and produce actionable results. Erin has worked for a wide range of industries from Fortune 5 companies, not-for-profit and government organizations including Google, UnitedHealth Group, Target, the National Park Foundation, and the State of Minnesota. Conversant across all communication channels from print, digital, video, and in-person events, she understands the importance of a cohesive campaign, connecting with the target audience, and accomplishing client objectives and goals.
American Advertising Awards (Addys)
All Media Contest
Aster Awards
Building Products Digest
Cardiovascular Advertising Awards
Digital Health Awards
E-Healthcare Leadership Awards
Healthcare Advertising Awards
Innovators In Health and Wellness Award
MHSCN Award of Excellence
National Health Information Awards
National Council on Problem Gaming Awards
Service Industry Advertising Awards
Telly Awards
Web Health Awards
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