It’s fashionable to post high-minded Corporate Responsibility Statements, but we actually live it. As a B Corp, social responsibility is woven into our fabric. We lead by example, and others have taken notice. As an example, Twin Cities Business named us a “Leader in Giving” for our philanthropic efforts.
Carol is a founding partner and the CEO of Russell Herder, and recently named one of Minneapolis/St. Paul Business Journal’s Top Women in Business. As a visionary leader, she guides the firm’s strategic practice and has dedicated her career to developing and guiding strategic initiatives for NGO, government, and corporate entities across the United States. Highly inquisitive and intensely productive, Carol sets the pace for our firm, driving projects to new territory for expansive reach and profound impact. She holds a journalism degree, a master’s in communications management, and is a graduate of the University of Minnesota Executive Program, Carlson School of Management.
As an agency principal with more than 40 years of innovative creative work within vertical and horizontal markets, Brian has a deep understanding of what it takes to produce ideas that engage and endure. Working in fields as diverse as healthcare, construction, destinations, marine and professional services, he’s helped major brands expand and diversify through savvy strategic positioning. Brian believes the best work is grounded in personal truths, and has led cocreation within numerous cultural communities, working with local artists and influencers to create issue messaging that is uniquely relevant to individuals, their family, friends and neighbors. Being a former professional illustrator, he spends his free time painting, drawing or writing novels.
As a creative department lead with degrees from the University of Wisconsin-Madison and Miami Ad School, Daniel’s keen eye for opportunities and ability to capture the big picture consistently bring client visions to life. Whether developing creative messaging, running a video production, or orchestrating a strategic rebranding, Daniel fixes upon the final objective and how best to achieve it. His demonstrated expertise in taking venerable brands to the next level means recognizing what’s most valuable, and skillfully incorporating that understanding into his work.
A dedicated strategic planner, Robin ensures expectations are consistently exceeded. With experience in non-profits, government, hospitality, healthcare and financial industries, she understands what makes a successful partnership, and pays careful attention to every detail. Robin’s commitment to understanding consumers and institutions has resulted in numerous studies benefiting a variety of clients across many different industries. In her role as Director of Brand Planning, she searches for meaningful insights and approaches that may not have been considered. Her holistic approach makes Robin a pivotal team member at Russell Herder.
Creating a custom campaign tailored to specific needs involves a creative and strategic mind, something that comes easy to Katelyn. With a degree in Graphic Information Technology from Ira A. Fulton School of Engineering at Arizona State University, Katelyn’s extensive background in web content and digital strategy runs deep. Highly skilled in B2B, B2C, SEO, analytics, paid search campaigns, social media, digital marketing and project management, she understands how to create a successful campaign that exceeds expectations. With clients ranging from hospitality to government, Katelyn can target each and every demographic achieving results and influencing change.
An experienced interviewer with background in healthcare, law, real estate and education, Patrick develops powerful story ideas that raise brand awareness and build strong reputations. With a deep commitment to representing clients in the most authentic and positive light, Patrick skillfully uses a full suite of communication tools on deadline and within budget to maximize audience reach. He previously worked as a communications specialist for the Minnesota House of Representatives and for one of the 500 largest law firms in the U.S. He is a former reporter and editor at a variety of publications and holds a bachelor’s degree from Drake University.
American Advertising Awards (Addys)
All Media Contest
Building Products Digest
Cardiovascular Advertising Awards
Digital Health Awards
E-Healthcare Leadership Awards
Healthcare Advertising Awards
Innovators In Health and Wellness Award
MHSCN Award of Excellence
National Health Information Awards
National Council on Problem Gaming Awards
Service Industry Advertising Awards
Web Health Awards
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