Russell Herder is a Certified B Corporation!

Why and how we succeed is just as important as our bottom line.

What is a B Corp?

B Corporations are dedicated to positively impacting their employees, communities, and environment by using their profits and talent as a force for good. For us, it’s a point of pride – but also a commitment.

It’s a commitment to a higher standard both in the work we deliver and the ethical manner in which we operate; a commitment to the growth and well-being of our employees; and a commitment to create a healthier, more equitable and more sustainable future.

It’s not about bragging rights – this is about getting results for our clients and paying attention to what really matters. For them, for each other, and for the world.

Brian HerderPartner, Chief Creative Officer

Why does being a
Certified B Corp matter?

Any business can say they want to influence real change through action, but it’s a lot easier said than done, especially without guidance and accountability. Being a Certified B Corp means that our operations and business model continue to meet the highest standards of performance.

“More than ever, people want to do business with people and organizations they trust. This fundamental truth speaks to the heart of why earning our B Corp status is important for us.”

Tom Henning
Assurity Life Insurance Company

“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders — it has an equal responsibility to the community and to the planet.”

Rose Marcario

“Aligning our company with B Lab and this powerful movement has been incredibly rewarding. As a bank, we often get perceived as a company that makes profits at the expense of people and the planet, but this certification has helped us differentiate ourselves and show how we are doing the exact opposite. It’s provided a credible basis to tell our story of how we are dedicated to healing the banking system for good.”

Andrea Walker
Beneficial State Bank

“My biggest surprise was the social capital B Corp community membership gave me with millennials… I no longer search for high-potential staff; they now come to me.”

Tiffany Jana
TMI Consulting

How did we achieve our
Certified B Corp status?

In order to become certified, we’re expected to meet rigorous standards of social and environmental performance, accountability, and transparency each year.

As one of only a handful of internationally certified B Corp advertising agencies across the nation, we’re always busy finding new ways to make a difference not just for our clients, but for the world we live in. Our desire to do more and do better is insatiable, and as our efforts increase each year, so does our B Corp rating. It’s hard work, but the impact is worth it.

Read all about our service to our clients and community in our 2021 report.

In order to maintain our certification, we’re expected to meet rigorous standards of social and environmental performance, accountability, and transparency each year – and to document our efforts in a publicly accessible annual report.

The fact is, why and how you succeed is just as important as your bottom line. This core belief is part of the very heart and soul of Russell Herder. If you’re on board with that, we’d love to be working for you.

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