As many marketing agencies struggle for relevance, tried-and-true formulas grow increasingly ineffective. For more than 30 years, Russell Herder has been looking to the future, developing strategies to keep our clients one step ahead.
The thought leadership driving our core disciplines transcends traditional marketing. Our approach leverages up-to-the-moment media vehicles with metrics that show you the exact impact of your dollars.
There will always be new technologies, improved ways to communicate. And it’s our job to be at the forefront of that change. As we help you achieve your goals, we’ll do it with an eye on your future.
At Russell Herder, we’re driven by opportunity and accountability. We depend upon one another to give our personal best. We know our clients could have hired anyone, and consider it a privilege to be trusted with other people’s jobs, organizations, reputations and money. We feel the best work is done in an atmosphere of trust and enthusiasm. Because our clients face serious demands and specific goals, we place their success ahead of our own. Also, we love what we do. And remind ourselves that if it was easy, everyone would do it. We just do it better.
Russell Herder is located in Minneapolis within International Market Square, the largest commercial and residential interior design marketplace in the Upper Midwest. Built in 1905, IMS was modeled after the San Francisco Design Center to serve as the manufacturing facility for Northwestern Knitting.
It later housed the headquarters for Munsingwear Inc., a business that transformed the garment industry with the introduction of the union suit (since we cover butts for a living, a former underwear factory kind of makes sense). Now home to more than 170 unique businesses – and a ghost named Basil – the dynamic complex features showrooms, studios, shops, galleries and restaurants.