Russell Herder recently had the opportunity to partner with Moore Holding Company in West Fargo, ND, during a pivotal moment in their evolution. This dynamic organization needed a name and brand identity that could encompass the strength, diversity, and future-forward vision of a rapidly growing portfolio. Working closely with their marketing group, our creative team set out to develop a brand that would unify their existing holdings while reflecting the energy and opportunity driving their corporate momentum.
The result is Vistal — a name inspired by the concept of a higher vantage point, where one can see both the present landscape and the promise of what lies ahead. Paired with a bespoke font and a thoughtfully chosen color palette, the new identity positions Vistal as a bold and confident presence in their industry. We’re proud to have helped bring this striking new brand to life and to support an organization determined to grow with clarity and purpose.
