When the Big Game Becomes a Big Loss


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In response to this year’s Super Bowl and March Madness, Russell Herder partnered with the Minnesota Department of Human Resources to create a set of ads reminding recreational gamblers to bet responsibly.

Problem gambling can impact anyone, regardless of age, gender, income or education, with devastating consequences. These new messages are designed to be shared across social media, encouraging greater self-awareness and offering online resources to those in need of greater support and information.

For 12 years, we’ve focused on this punishing cycle of addiction, letting people know that problem gambling can destroy lives, while directing them to important resources for treatment and recovery.