Public Relations and Social Media

Whether you’re a startup or a Fortune 500 powerhouse, every brand has a story to tell. Drawing upon our local, regional and national networks, we’ll connect you with high-visibility print and broadcast media—and influential bloggers—to bring your story to life.

Capitalizing on social media is no longer optional, as social media has moved beyond applications and platforms to policies, protocols and community building. As an integral part of a solid public relations strategy, social media has fundamentally changed the way we communicate.

Core Services

Business-To-Business

From new product launches to customer and opinion research, B-to-B public relations entails depth and nuance, all of which feeds your bottom line. It’s a broad umbrella, incorporating social media platforms, strategic event planning, trade show visibility – all working to get the most from your investment. Corporate brand building defines your place in the market, while influencer outreach allows your strongest advocates to carry your message.

Consumer

Engaging consumers means developing a media outreach strategy that targets the desired demographic. From sponsorships and partnership development to loyalty communications, we work with our clients to engage in meaningful consumer relationships. Online, it means targeting brand influencers and community building. This includes mobile marketing and social platforms designed to intersect through such tangible opportunities as partnership alliances and street media.

Crisis and Critical Issues Management

Your reputation is your most valuable asset. Protect it with a solid crisis communications strategy – ideally in place before an adverse event occurs. But whatever the timing, a rapid-response action plan, situational message framing and management, media training for key personnel and online/offline monitoring all play a role.

Employee Communication

Workplace satisfaction is vital to any organization, which makes relevant engagement a must.

Social Responsibility

Cause-related communications is nuanced, encompassing community relations, fundraising campaigns, media engagement and brand messaging. Without a clear and sustained voice, organizations quickly lose focus, making deep public relations and social strategies essential to perception and societal impact.

Let's Talk