There’s no one-size-fits-all solution to combating opioids and substance misuse. Your county needs its own solution to effectively reach different demographics, connect with diverse communities and measure the success of your campaign. The answer is Know The Dangers.
Our award-winning, customizable public outreach platform covers all your needs from strategy and targeting to websites, social media, print, billboards, and more. Built on more than a decade of success across Minnesota, it’s a proven way to turn your funds into real-world results.
Expand your reach. Open up resource. Save lives.
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”Working with Russell Herder is truly a collaborative experience. Their team brought a thoughtful strategy, using the Know the Dangers campaign as a strong foundation for our localized “Be in the Know” initiative. Together, we were able to create clear and engaging messaging to support opioid prevention and awareness in Olmsted County.”
-Olmsted County
The drug and substance use landscape is constantly changing. With Know The Dangers, so does your strategy.
In response to the emergence of synthetic drugs and the opioid crisis, we partnered with the Minnesota Department of Human Services to launch Know The Dangers. Since 2014, this educational resource ecosystem has been constantly evolving alongside the ever-changing realities in our state.
From prescription opioids to fake pills, fentanyl, tranq and beyond, knowthedangers.com has been here to help. Clear, fact-based information connects people to practical knowledge, lifesaving harm-reduction tools and recovery resources that are grounded in their backgrounds and personal situations.
Cocreation takes out the guesswork and amplifies community voices.
By partnering directly with local organizations, cultural leaders and advocacy groups in your county, we build messaging that resonates with the people it’s meant to serve. The result? Campaigns that truly connect with your audience.
Community Cocreation Video Example
Culturally Specific Outreach Materials
There is no tougher crowd than teens and young adults. The solution: Let them use their own voice instead of talking at them.
Younger people are often the ones most affected by substance use and addiction. That gives them a powerful and authentic perspective on the messages they really want to hear. Partnering with youth groups across the state, their unique insights have shaped youth-focused social campaigns that generate meaningful engagement, earn millions of views, thousands of comments and, most importantly, help young people feel seen and understood.
Youth Focused Outreach
No two counties or communities are the same. Get the messaging that hits home in your county.
Through partnerships with counties and communities across the state, we have developed a flexible approach that meets any region’s specific needs. From customized creative and community-specific messaging to targeted digital outreach and eye-catching out-of-home advertising, we leverage our proven framework to deliver a powerful, localized campaign that turns your opioid release funds into concrete results for your county.
Olmsted County Campaign
Over the last 35 years, we have been a trusted partner of health and human service agencies across the State of Minnesota. Our unique, community-anchored approach to public health and safety concerns has proven successful time and again, from substance use education and sex trafficking awareness to car theft prevention and beyond.
Funded through SAMHSA’s State Opioid Response grant, the Know the Dangers campaign was originally launched by the Minnesota Department of Human Services (MN DHS) and partner agencies as part of Minnesota’s State Substance Abuse Strategy.