When the Big Game Becomes a Big Loss

In response to this year’s Super Bowl and March Madness, Russell Herder partnered with the Minnesota Department of Human Resources to create a set of ads reminding recreational gamblers to bet responsibly.

Problem gambling can impact anyone, regardless of age, gender, income or education, with devastating consequences. These new messages are designed to be shared across social media, encouraging greater self-awareness and offering online resources to those in need of greater support and information.

For 12 years, we’ve focused on this punishing cycle of addiction, letting people know that problem gambling can destroy lives, while directing them to important resources for treatment and recovery.

Share to:

Tying Knots With Your Community
Community care is our daily business — but you don’t have to run an agency to do work that matters. As...
Navigating the Meta-Verse: Key Ad Strategies for 2025
Statewide campaign reaches groups most vulnerable to rising summer temperatures As a brand, driving growth...
Stay Cool MN promotes safety in extreme heat conditions
Statewide campaign reaches groups most vulnerable to rising summer temperatures Extreme heat is no joke....
Unlocking Digital Reach: A Deep Dive into Programmatic Advertising
Discover how Google’s ad formats adapt to every ad placement without the hassle You might be familiar...
A New View; Vistal Emerges with a Vision for the Future
Discover how Google’s ad formats adapt to every ad placement without the hassle Russell Herder...
RH_Aug_2025_V1_Cove_Blog
Tying Knots With Your Community
RH_Aug_2025_V1_META_Blog
Navigating the Meta-Verse: Key Ad Strategies for 2025
RH_July_2025_V1__HEAT_Blog_1
Stay Cool MN promotes safety in extreme heat conditions
RH_July_2025_V1__ADS_Blog
Unlocking Digital Reach: A Deep Dive into Programmatic Advertising
RH_July_2025_V1__VISTAL_Blog
A New View; Vistal Emerges with a Vision for the Future