Bringing Problem Gambling’s Dark Side to Light

Using an innovative storytelling approach to raise awareness and empower.

When people think of addiction, gambling probably isn’t the first thing that comes to mind. But problem gambling is serious and can derail unsuspecting people’s financial lives quickly, putting strain on relationships. To bring attention to the reality of gambling addiction, we partnered with the Minnesota Department of Human Services to tell the true story of one woman’s struggle and ultimate recovery.

During our interview with Terra Carbert, the subject of this piece, she took us back to her introduction to gambling as a child, mentioning how these early fond memories with family members sparked her interest in gambling. The loss and difficulties she experienced during the years that followed led her to rely on gambling as a distraction, protecting her from the heavy feelings she carried but didn’t want to face.

To tell this story most effectively, we chose a multidimensional medium known as “scrollytelling.” This tool brings a webpage to life by inviting interactive engagement from the viewer. As the reader scrolls through the webpage, short videos, gifs, audio clips, images, color and text are used to make the narrative real.

Instead of simply reading an article about the brief highs and excessive lows of compulsive gambling, we set the scene for how it truly feels to be consumed by gambling and the relief that recovery provides once you seek support.

By using scrollytelling and integrating a variety of creative tools, we were able to share the emotion, vulnerability and detail of Terra’s story in a captivating format. This created a unique level of relatability that speaks to others who may be in her situation, and a platform for education about problem gambling — which, as Terra explains, can be easy to hide and go unnoticed.

Terra’s story will serve as a lasting resource for Minnesotans, and already has a growing impact. See Terra’s story here.

Share to:

Beyond Banners: Maximizing Impact with Google's Responsive Ads
Discover how Google’s ad formats adapt to every ad placement without the hassle In today’s...
Apex Representation: A Litigator Campaign Roars to Life
How strategy and smart execution can redefine a category’s look and voice Injured? Call Gary. Car Crash?...
Using Strategy and Storytelling to Create Real Change
Looking Back at the Impactful Work Over the Last Year. For over 40 years, Russell Herder has had the...
Reaching a Multifaceted Audience Through Smart Design
Why Intentional Messaging Matters for Growing Brands Identifying a brand’s audience is foundational to...
Building Lasting Brand Trust on Social Media Platforms
How you can protect your brand’s reputation in an era of fact-checking rollbacks The digital media landscape...
RH_June_2025_V1_Google_Blog
Beyond Banners: Maximizing Impact with Google's Responsive Ads
RH_June_2025_V1_HJL_Blog
Apex Representation: A Litigator Campaign Roars to Life
RH_June_2025_V1_Story_Blog
Using Strategy and Storytelling to Create Real Change
RH_May_2025_V1_TBL_Blog
Reaching a Multifaceted Audience Through Smart Design
RH_May_2025_V1_Social_Blog
Building Lasting Brand Trust on Social Media Platforms