Strategic marketing firm Russell Herder was recently recognized with two international awards for outstanding creative work.
Russell Herder and its clients Sycamores, a significant California- based provider of life-changing programs and services, and the Minnesota Department of Human Services (DHS), were highlighted in the 19th annual Davey Awards.
For Sycamores, Russell Herder created the animated “The Story of 988” video to increase public awareness of the national 988 Suicide & Crisis Lifeline. The lifeline provides free, confidential support for people in distress, as well as suicide prevention and crisis resources 24 hours a day. 988 is a national network of over 200 local crisis centers, combining custom local care and resources with national standards and best practices. One of Southern California’s largest behavioral health service providers, Sycamores’ programs and services positively impact the lives of more than 18,000 people a year in Los Angeles and Riverside Counties.
The “Opioids ABC” music video is part of DHS’ “Know the Dangers” campaign. DHS created the campaign in response to the opioid crisis and as a way to provide clear, fact-based information, and access to recovery programs and harm reduction resources. Russell Herder partnered with artist Benny Roberts on the project. Roberts wrote a spoken word piece and filmed an accompanying video to tell the story of how opioids like fentanyl and heroine are negatively impacting African Americans. The video recently debuted at a high school event that engaged students and educators alike.
The Davey Awards is an international competition focused exclusively on honoring outstanding creative work from the best agencies around the world. The competition received over 2,000 entries from ad and digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.