Russell Herder Receives Service Industry Advertising Award for MVTA Video

Russell Herder’s work for the Minnesota Valley Transit Authority (MVTA) was recently recognized by the Service Industry Advertising Awards (SIAAwards). “A Seamless Service Symphony” was named a winner and awarded in the Special Video category.

Russell Herder partnered with the public transportation agency to promote ridership throughout its service area, seven suburbs within Dakota and Scott counties in the southern suburbs of the Twin Cities. A video advertisement was developed to showcase the brand as part of a newly developed campaign, titled “We Got This.” The video and campaign integrate into a larger outreach initiative advanced by Russell Herder.

“A Seamless Service Symphony” was a collaborative and multifaceted production. Musicians from the Bloomington Symphony Orchestra, numerous bus drivers, crew members and production staff worked to coordinate and execute the multi-camera shoot on location at the Southbridge Crossing Park & Ride.

Clients turn to Russell Herder to plan and execute complex projects that involve strategic direction and creative problem solving. Russell Herder helps clients take their message to new audiences through targeted outreach through innovative storytelling platforms.

The SIAAwards is a national awards body that recognizes creativity and communication accomplishments of the service industry. A panel of industry specialists reviews submissions, judging entrees on creativity, marketing execution, message impact, technology application and innovation of content. Past recipients of SIAAwards include Dunkin’ Donuts, Geico, YMCA , and more.

Share to:

Russell Herder Web Designer Packy Savvenas on Wildlife and Wireframes
It’s not often one gets to share office space with a mountain man. No, not Jeremiah Johnson – Packy Savvenas,...
Generation AI
Marketers should use ChatGPT and other generative AIs thoughtfully. To paraphrase Jeff Goldblum in “Jurassic...
Russell Herder Copywriter Alex Greim on Creative Roots and the Value of Humor
A RH copywriter aus Deutschland explains his creative aesthetic and influential upbringing. If it’s true...
Experience is everything. Here’s how it’s driving our newest team members to think and act boldly.
Packy Savvenas, Senior Digital and Web Designer Packy joins Russell Herder as a web designer skilled...
Show Your Brand Some Online Love
Building your brand’s presence in the digital space risks the danger of a major pitfall: in an attempt...
Packy Savvenas - Greek Mountain Man
Russell Herder Web Designer Packy Savvenas on Wildlife and Wireframes
artificial-intelligence-marketing
Generation AI
Russell Herder - Ales
Russell Herder Copywriter Alex Greim on Creative Roots and the Value of Humor
RH22_BJM_BlackA-02016-ExtraBright
Experience is everything. Here’s how it’s driving our newest team members to think and act boldly.
Show Your Brand Some Online Love
Show Your Brand Some Online Love