See our latest work for ‘Treat People Like People’
Russell Herder’s work extends into every corner of Minnesota’s culture. Since 2019, RH has partnered with the state to advance the dignity of Minnesotans living with disabilities as part of our Treat People Like People (TPLP) campaign.
New this year, though, is an initiative whereby we reach out to disability care waiver recipients and ask them to lend their stories to our overall outreach efforts. Messaging is most effective when there are names and faces attached to it, so including the stories will make the final content a great deal more poignant. The TPLP campaign intends to show people with disabilities living fruitful lives while doing many of the exact same things their neighbors do.
Account Supervisor Erin Vasseur spoke on the importance of the campaign she and many other RH staffers hold dear in their hearts.
“We are excited to partner with individuals from the disability community to share their stories,” Erin says. “When people share their stories with us, they are giving us an incredible gift, and we couldn’t be prouder to be a part of it. We are grateful to be trusted to help them bring their stories to life and to continue to increase awareness for the very important message that we ALL need to treat people like people.”
In late August and early September, our dedication to the TPLP campaign will be displayed to roughly two million Minnesotans during the State Fair. We designed a tabling setup for TPLP to use at other conventions, and the collateral from that tabling design will be featured at the fair in the Education Building. As no State Fair table would be fully operational without a healthy array of free swag, the TPLP collateral includes fidget spinners, fans, tote bags, phone wallets, posters, notepads and buttons.
More importantly, there will be a monitor on which the videos RH created on behalf of TPLP will play for all who encounter the booth. The videos are excerpts from interviews with Minnesotans living with disabilities, both prominent community leaders and average residents.
By using a new avenue to reach out to potential interviewees, we’re thrilled to expand the reach of our latest messaging for TPLP. Telling the stories of those who have faced adversity is a tremendous responsibility and power. For Russell Herder, it’s what we do every day.