The Association of American Medical Colleges (AAMC) recently rebranded Faculty Forward, an iconic organizational research service that assists academic medical centers in measuring, understanding, and improving the institutional work environment. Russell Herder was recently tasked with developing a new identity.
Our comprehensive naming process yielded a new brand – StandPoint – as well as refreshed collateral and marketing materials, reflecting the human and organizational dimensions of talent management.

Association of American Medical Colleges