Go Behind the Scenes of our Latest Co-creation Project for Opioid Awareness and Recovery Campaign

Authentically engaging with communities to produce meaningful storytelling is at the core of our co-creation work. Our creative team recently concluded a long-term collaboration with hip-hop artist Danami-Maurice Champion to create a music video exploring the power of love and connection in opioid recovery. As part of the project, we also incorporated footage from our interview with Tiffany and Carlos, two Minnesotans who selflessly shared their family’s recovery story. In this behind scenes look at how the video came together, our partners share their thoughts on the project, and why creative collaboration matters now, more than ever.

To see examples and to learn more about our innovative co-creation work, visit our work page. Or, send us a note or give us a call. We are always looking for opportunities to work in tandem on impactful projects that tackle big issues.

Share to:

2026 Web Trends: What Deserves Your Attention
Let’s cut through the noise. Every year brings a wave of predictions about the future of web design...
Connecting Communities to Hope: Behind the 988 Minnesota Lifeline Cultural Community Public Awareness Campaign
When the Minnesota Department of Health approached Russell Herder to help them increase awareness of...
Reflecting on Impact: Celebrating Meaningful Work at Russell Herder
At Russell Herder, we move fast. Our team collaborates with numerous clients across various industries...
Three Trends and Best Practices to Elevate Your Social Media Presence
In today’s digital world, you may interact with social media more than you might think. According to...
Amplifying Voices, Earning Recognition: “Sex Trafficking Thrives in Silence” Earns Two Awards
In early 2025, the City of Minneapolis asked Russell Herder to create a campaign to confront one of the...
RH_Nov_2025_V1_Web_Trends_Blog
2026 Web Trends: What Deserves Your Attention
RH_Nov_2025_V1_988_Blog
Connecting Communities to Hope: Behind the 988 Minnesota Lifeline Cultural Community Public Awareness Campaign
Two people working on creative work with laptop and notebook
Reflecting on Impact: Celebrating Meaningful Work at Russell Herder
Group of people on phones
Three Trends and Best Practices to Elevate Your Social Media Presence
RH_Oct_2025_V1_Sex_Traficing_Blog copy
Amplifying Voices, Earning Recognition: “Sex Trafficking Thrives in Silence” Earns Two Awards