‘Ask About Aspirin’ Campaign Recognized with Aster Award


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A social media campaign created for Ask About Aspirin, an initiative of the Minnesota Heart Health Program and University of Minnesota, was recognized by the Aster Awards for healthcare advertising. The campaign was produced by Russell Herder (RH) and honored with a gold award.

The campaign achieved success fulfilling the initiative’s mission of promoting the appropriate use of low dose aspirin to help lower the number of first heart attacks and strokes in the state of Minnesota. So far, more than 30,000 people have participated in the program by taking the online self-assessment to determine if they are a candidate for daily aspirin. Specifically, the campaign reached new audiences and fostered engagement through strategic planning and creative excellence.

The Aster Awards Program is an elite national competition dedicated to recognizing the talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. All entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience.

Russell Herder, headquartered in Minneapolis, is a strategic and creative services firm serving regional and national clients for more than 34 years.