Strong leadership, a bold identity, and socks.

What we did:

Market Research
Creative Development
Graphic Design
Public Relations
Social Media
Digital Marketing
Sweet Foot Apparel

What happens when a trusted
name takes a giant leap forward?

A new, future forward identity is formed,
fueling increased growth and revenue.

Change is seldom easy. But it brings opportunity.

Health Dimensions Group has long been known as a leader in consulting and management for post-acute, long-term care and senior living providers, as well as hospitals and health systems. As its founders prepared for a leadership transition, we worked to develop a comprehensive update of the organization’s brand identity.

From this.

To this.

That was then. This is now.

The new branding was applied to a range of materials.

Letterheads. Business cards. Collateral. Dozens of applications, big and small. We made sure HDG had the tools to respond to new and existing needs, in every file format.

New brand.
New website.

The responsive design and friendly interface was designed to serve as a direct expression of their corporate values, allowing them to better serve the needs of their many stakeholders.

We gave their professionalism a spark of creativity.

Consulting isn’t usually considered a hotbed of excitement. All the more reason to infuse the brand with visual vitality. We made sure they looked the part of industry innovators with a series of custom patterns.

We thought we were done. The client said, “Hold my coffee.”

At the brand roll-out event, the client debuted a final surprise: socks! HDG made sure the entire organization was on-point, with signature foot apparel. Those rascals.

A reinvigorated brand. A fully jazzed client. Even better, vivid differentiation to support their vital work.

Let’s Talk

Shoot us an email or give us a call. We’d love to chat. Otherwise, feel free to explore more of our work.

Contact Us

State of Minnesota: Opioids

State of Minnesota: Synthetics


Odyssey Resorts

American Society of Interior Designers

Lyric Kitchen + Bar