How do you increase bookings for a leading destination brand without eroding each property’s market share?
Develop a unique brand voice for each location, aligned with the preferences of its target audiences.
The resorts were all loved, yet each had its own potential.
Imagine owning six resorts in one of the most beautiful places on earth. Each has its own unique personality, but growth requires heads in beds.
We needed to know our audience’s travel preferences.
Using this crucial information, we were able to determine which messages would be most compelling, and make strategically informed decisions to reach potential guests. This led to the “MidWeekend” – Odyssey Resort’s mid-week offerings, featuring better deals, fewer crowds and an altogether superior vacation experience.
With research and strategy in place, each resort needed a distinct voice to match its singular personality.
A digital strategy was implemented with supporting creative.
With a potent blend of pay-per-click advertising and custom social media content, we promoted each resort in Odyssey’s portfolio to the appropriate audience. Our rigorous metrics tracked the efficacy of every dollar.
Robust public relations further elevated Odyssey’s reputation.
With a new media-focused website and compelling blog content, our savvy PR team spread the word about Odyssey and gained significant new market visibility.
Out-of-home ads generated additional awareness.
Naturally, a comprehensive brand update encompasses more than advertising and websites. It’s an opportunity to refresh everything, from brand standard manuals to collateral and promotions.
Hitting a record level of inquiries wasn’t exactly a surprise, but there were high-fives all around.