Five minutes. That’s all. It took just five minutes for Oreo to put together what became one of the most buzz-worthy pieces of advertising material of the entire Super Bowl. After a partial blackout in the Mercedes-Benz Superdome in New Orleans, brands that were already planning to be particularly active on social media kicked into high gear. Now, while putting together an operation of Coke’s or Oreo’s scale might be difficult for most brands, making your brand socially agile can start right now by adopting a few best-practices.
According to a recent survey conducted by Ad Age of nearly 600 marketers, content marketing is now consuming 12 percent of marketers' budgets - a figure that is projected to grow in the coming year as 55 percent of marketers report their content-marketing budgets are expected to increase.
In the last few years, the emphasis on storytelling in marketing and advertising as undeniably increased. Brands from Coca-Cola to Chrysler have spent huge sums of money to advertise the history and values of their brands, including placing their content on stages as large as the Super Bowl. As an industry, healthcare is no exception to this trend. In an environment in which patient and customer comfort is a major factor, there are a variety of ways to start telling your brand’s story right now.
We all have know that one person who isn't very good at e-mail. The type of person who repeatedly forwards us chain letters or those messages that implore us to not purchase gas on a specific day. But if there are people who are bad at e-mail, logically, that means there are people who are really good at it. And take it from me, there are most definitely some people who are good at e-mail.
For many years, tactics such such as stuffing pages with unrelated keywords, buying links and designing dedicated websites for search engine spiders proved highly effective at drawing search engine traffic. Increasingly, however, marketers are likely to find “catfishing” Google to be an untenable long-term strategy.