When Holiday Inn & Suites-Duluth and Lion Hotel Group decided to renovate their restaurant, we worked with their team to shape a brand grounded in its historic location and found a wry voice that resonates with its colorful past. The collaboration produced a fresh, vibrant identity, supported with a solid brand and creative assets to drive a dynamic social media and media relations strategy. Our creatives covered every detail, even shooting property and menu photography.

Lyric Kitchen Bar opened in late October 2017 with spot-on branding carried throughout its interior, within an adjacent hotel property, and across all its digital platforms. They quickly achieved significant, sustained buzz throughout their targeted social channels and traditional local media, giving this proud address a priceless advantage.